You know, I’ve ripped Sony a lot in this blog for the things they’ve said, positions they’ve taken, the price of their video game console, their fear of MP3s… basically, everything about the way they do business doesn’t agree with me.  Then again, I might still be holding a grudge because the Discman I bought in high school was the worst CD player I’ve ever owned.  Either way, I can give credit where credit is due, and I’m really liking the ads for the Sony Bravia HD TVs. 

The ad itself is simple, beautiful, and incredibly effective.  The behind the scenes footage is even better, as you can see just how hard it was to put together a 30-foot-tall Claymation rabbit in the middle of New York City.  Sony’s definitely onto something with these ads.  Head over to The Squirrel Queen’s blog to check out the rest of the advertisements.  They’re all brilliant.