Interesting idea here, though it’s an old one.  Buy a subscription to Sports Illustrated, get a free copy of Madden 10 for the video game system of your choice.  Kind of like the give-away dishes or encyclopedias they used to offer at the grocery store when I was a kid (or the stuff they gave away at movie theaters when my grandmother was a kid).

In theory, it’s an interesting idea.  Kind of those promotions where you sign up for AOL (or some ISP) for two years and you get a free computer.  I just wonder if many people will embrace the magazine, and if other magazines will try it.  Subscribe to Nintendo Power and get a free Wii game?  When I was a youth, I subscribed to Nintendo Power to get a free copy of Dragon Warrior, so I imagine it would still work today.  Box of yarn for Knitting Patterns Quarterly?  Buy a new laptop, get a subscription to EGM?  The possibilities are endless.

What would it take to get you to subscribe to a new magazine?