
Lots of people are hopping on the ebook bandwagon. For example, Stieg Larsson has become the first author to sell over one million ebook copies of a novel. More will be on the horizon. In three years, ebook sales have already surpassed sales of hardback books, and that’s not going to slow down, especially since Amazon is cutting the price of the third generation of Kindle to only $139.
That’s not a bare-bones Kindle, either. That’s with an improved E Ink screen and built-in WiFi connectivity. If you’re somewhere with WiFi, you’re at an ebook store. Just think, the prices are only going to get lower, and the functionality is going to get better; it’s only a matter of time.
As more people buy ebooks, and more people get ebook reading programs, readers, or whatever, you’ll start to see a razor and blade situation. They give away the razors at cost (or lower) in order to sell you the blades. If they can get the price of the Kindle under $100, that makes it an impulse buy, or a reasonable gift buy. Then the floodgates open and ebook sales are going to go through the roof. You can bank on that.
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