I knew this would happen sooner or later.  When a market closes down, a new market will generally always open up.  When AT&T announced that they were closing down their unlimited data plan for wireless and broadband devices, someone else would open up an unlimited data plan.  Well, we’ve found the willing source to feed your broadband addiction.  Sprint subsidiary Virgin Mobile USA has announced a $40 unlimited broadband data plan for mobile devices.

The plan is Virgin Mobile’s Broadband2Go, which features uncapped data use for $40 dollars per month.  The most important selling feature of Virgin Mobile’s service?  No annoying contract to sign; it’s just month-to-month provided you pay your bill!  Of course, you have to buy the MiFi 2200 mobile hotspot for $150 or the Ovation MC760 USB device for $80, but that’s a small price to pay for contract-free, unlimited mobile broadband, isn’t it?

Enjoy it while it lasts, gang.  I wouldn’t say it would go away anytime soon, but I do think the capped data plans are more in line with what our corporate broadband overlords want us to have, so rebels like Sir Richard’s former company are likely to face increased pressure to end buffet-style service.