Sometimes you see something very cool and you want to get it for yourself. For example, someone’s reading a book and raving about it on Twitter. Sure, you can go hunt it down and look it up on a retailer website, or you can click a link and boom, book on its way. Twitter is launching product pages and collections that allow companies to organize their products and consumers to buy them. In addition to the dedicated product pages being set up for companies, trend-makers and celebrities are also being invited to set up collection pages featuring their favorite things for their customers to purchase.
Pinterest and Facebook already have simliar features, so it makes sense that Twitter adds it, too. There have been hashtags that have been used to place products into shopping carts on Amazon, and now it’s going to be even easier to make that purchase when the time comes. Since Twitter doesn’t do a lot of ads, it only makes sense that they look for ways to help brands engage with customers on a way other than simply through conversations.Technorati Tags: selling products on social media, twitter, twitter ads, twitter collections, twitter product pages, twitter sales, twitter shopping