Google Glass has some cool features, to be sure, but it’s the look that seems to be the problem for the majority of Americans. Indeed, only 1 in 10 people say they would use Google Glass with the current announced features, and the reasons are myriad for its lack of attraction for the public. Of the 1000 responding smartphone owners surveyed by BiTE Interactive and YouGov, 45 percent said they found Google Glass to be too awkward or irritating-looking to wear. On top of that, another 44 percent responded and said that they aren’t sold on Google Glass’s current line of features. Only 10 percent of respondents said that they would wear Google Glass at any cost and 38 percent said they wouldn’t buy Google Glass regardless of price!
“Google’s past successes have occurred when they provide an innovative product that solves a real consumer need. However, with Glass it looks like Google risks exposing a serious disconnect between its pioneering technology and the key problem it solves. The Google Glass Adoption Forecast uncovers many more concerns for Google’s Glass strategy with the majority of smartphone owners unconvinced that its key features would make it worth buying,” says BiTE Interactive Executive Vice President of Operations Joseph Farrell.
Would you use Google Glass? Does it have any any features you like? Of the people interested in Google Glass, 44 percent said they liked the photo capturing capabilities and 37 percent liked the video capture (39 percent want to use it for voice calls, which is just madness). If they could make the glasses cooler, or less obtrusive, would you be interested?Technorati Tags: bite interactive, glass, google, google eyewear, google glass, google glass image problems, google glasses, joseph farrell, only 1 in 10 would wear google glasses, yougov