As smartphones get better and better, the need to have so-called wearables gets less and less. Your iPod isn’t considered a wearable, but things like pedometers and fitness calculators are considered wearable devices, and now one company has decided that you’ve got enough on your plate (and wrist) for the moment. Nike has decided to end its FuelBand product line, meaning an end to dozens of jobs around the world as the company transitions into a more software-focused direction.
“As a fast-paced, global business we continually align resources with business priorities,” said Nike spokesman Brian Strong. “As our Digital Sport priorities evolve, we expect to make changes within the team, and there will be a small number of layoffs. We do not comment on individual employment matters.”
As for its remaining FuelBands, Nike isn’t going to throw them in the trash. Indeed, their Nike+ ecosystem will continue to support FuelBands, but future roll-outs have been called off. Nike will focus more on developing apps and programs for smartphones and other bodily-worn fitness items like the FitBit.
Image: TimeTechnorati Tags: brian strong, fitness, fitness tools, fuelband, fuelband ends, nike, nike drops the fuelband line, nike fuelband, nike fuelband ends, wearables