I willingly pay the $99 a year to subscribe to Amazon Prime. Since I have a Kindle Fire, it’s a great deal for me. Free streaming movies, television episodes, a free book a month, free music, and the wonderful two-day shipping that comes along with the subscription. I can do all of this stuff from the great Kindle interface, on that great screen, and anywhere I have access to wireless Internet. Given the growing popularity of Amazon as video retailer, it’s only natural to expand that offering. Amazon may be offering free streaming video.
The key is advertisements. Amazon Prime members won’t have them; the free streaming video service will. Amazon already has a pretty big business in ad sales, pushing ads onto Kindles, their subsidiary websites (like the IMDb), and other services. Amazon’s advertising business is already pretty close to $1 billion dollars, and giving their rising share of the video market, the natural cross-sales ability of advertising stuff for sale at Amazon in Amazon’s videos, and the potential to sell more people on Prime memberships, it’s a no-brainer to give it a shot.Technorati Tags: amazon, amazon prime, amazon prime streaming video, amazon to have ad-supported streaming video, amazon video, Home Theater, new amazon services, prime streaming video, streaming video