“The advertising landscape is evolving rapidly, and Cadent + AdTheorent is uniquely positioned to lead the way with AI-powered, performance-driven solutions,” said Nick Troiano, CEO of Cadent. “Bringing in proven leaders like Doug and Jeff strengthens our ability to scale, innovate, and deliver measurable growth for our customers across every media channel. Their expertise will be instrumental in accelerating our next phase of expansion.” 

Rozen brings three decades of senior leadership experience in advertising software and solutions, including his tenure as CEO of dentsu Media of the Americas, where he oversaw 4,350 media professionals and managed $23 billion in billings, and most recently as CMO at ecommerce tech company Rokt. He has also held senior positions with OMD, Meredith, Carlson Marketing and WPP’s JWT. Throughout his career, Rozen has been a trusted adviser in driving growth for established Fortune 1000 brands such as Apple, Disney, Eli Lilly, Hasbro, and Heineken. As President, Rozen will oversee all go-to-market operations, including sales, business development and product marketing.

“The new Cadent + AdTheorent is at an exciting inflection point, with its unique capabilities to harness the power of AI to redefine predictive advertising in a rapidly evolving marketplace,” said Rozen. “I’m excited to join an innovative team and help position the company for long-term success as the go-to performance platform that empowers brands to unlock growth across any media channel.” 

Driskill is a veteran financial executive with more than 20 years of leadership in data, media, and software companies. Jeff was previously CFO of Analytics Partners, where he led the company’s sale to Onyx Partners and before that, at Tapad, where he led the company’s acquisition by Telenor. Driskill has also been with the New York Mercantile Exchange. 

“Scaling a high-growth, AI -powered business requires a strong financial foundation that supports expansion and unlocks new market opportunities,” said Driskill. “I’m excited to join the company at this transformational moment and help the team drive financial excellence, operational efficiency, and create long-term value.” 

About Cadent
Cadent powers the evolution of video brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling video advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

About AdTheorent 
AdTheorent uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. 

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named “Best AdTech Platform” in the 2024 Digiday Media Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for six years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada. For more information, visit adtheorent.com.

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Alysa is a newer addition to the Cadent + AdTheorent joining us almost 6 months ago as the Director of Product for our Aperture MX team. In this role, she manages the development and future proofs our SSP to support both Cadent + AdTheorent DSPs, as well as third-party DSPs we partner with. Her tireless work ensures seamless integrations, optimizes inventory monetization, and enhances bidding efficiencies across our programmatic ecosystem. 

To learn more about Alysa and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

I like to joke that Product Management is my third career within the AdTech industry since I’ve moved around in different functions quite a bit. Starting something new—whether it’s a project, team or company—can be scary and I’ve succeeded by learning from other women on my journey. With this year’s theme, I’m reminded of how working with women of different ages, backgrounds, and levels of expertise has been instrumental to my success. Since I’ve been fortunate to have female leaders as mentors throughout career, I try to offer the same support and mentorship to others while still being open to fresh ideas and considering different points of view. New experiences and insights from others are what keeps work (and life) interesting! 

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

I have such a curious nature and love to learn new things and, thankfully, there’s always something new in AdTech. To empower myself, I start with constructive feedback and more self-awareness. Recently, I received feedback on how I tailor my message based on context and audience, especially when speaking to senior leadership. Since I tend to jump right into selling my idea or getting too “in the weeds” too soon, I was given advice to start with three high-level bullets and then wait for a question before diving into details to ensure my message gets across. 

How do you think we can support and uplift future generations of women in the workplace? 

1. Define and work together on shared goals. 

2. Be open to each other’s ideas, give each other time to think and space to talk. 

3. There are no dumb questions, and everyone learns at their own pace. 

4. “The way you did it before” may not fit the current circumstances, but there may be valuable insights you can still use. 

5. A new way of doing things may be harder at first, but working through it together can reveal hidden benefits. 

Tiara is a Sales Planner for the Strategy team at Cadent + AdTheorent and has been with the company for three years. Every day, she collaborates with various teams to offer support and guidance to the Sales team. She works hard to ensure our clients’ campaigns closely align with their objectives and drives overall growth for their businesses. 

To learn more about Tiara and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

I have been fortunate to grow up surrounded by strong women—my mom, older sister, sister-in-law, grandmothers, and aunts—who emphasize the importance of uplifting and supporting one another, even in the hardest times. Their strength and resilience have shaped me, and I am endlessly grateful for their influence. They have never hesitated to speak their minds, even when they were the only woman in the room, and I strive to do the same. I once thought the phrase, “knowledge is power” was cliché, but as I grow, I realize just how true it is. Some of the most powerful women in history were also the most knowledgeable and their wisdom continues to inspire generations. 

To me, the theme Moving Forward Together: Educating & Inspiring Generations means recognizing your worth and the value you bring. It means refusing to let anyone define your limits, showing empathy and compassion to yourself and others, persevering through failure, and breaking free from the constraints often placed on women. It’s about challenging norms, embracing innovation, and daring to rewrite the rules. These lessons are ingrained in me and helped shape the woman I am today.

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

Asking questions has been the biggest factor in my growth within this role. As my first job out of college, I entered this industry with little knowledge of what it truly entailed. At times, feeling like I didn’t know enough was discouraging, but the incredible women on the strategy team have continuously supported and uplifted me throughout this journey—I can’t thank them enough. 

It may sound simple, but I draw immense inspiration from women like Viola Davis, Beyoncé, Kerry Washington, Kamala Harris, and, most importantly, my mother. When they are told no, they respond with a yes. When faced with challenges, they don’t shy away—they confront them with grace and determination. That’s the mindset I aspire to carry—not just in my career, but in life. 

How do you think we can support and uplift future generations of women in the workplace? 

I believe in the power of encouragement and creating space for young women to be their authentic selves. Growing up, my family and teachers instilled that I could achieve anything if I put my mind to it. They taught me to embrace who I am, trust in my abilities, and have confidence in what I can accomplish—lessons that have been invaluable in my career. As women, we must continue to support one another through challenges and push each other to be the best versions of ourselves. This sense of encouragement and community is what young women will carry with them as they step into the workplace, shaping their confidence and success. 

Sara Goldman is a Senior Director of Measurement Services and has been at Cadent + AdTheorent for more than six years. In her role, she identifies measurement partnerships across all categories to help clients achieve their goals and drive business growth. Sara collaborates across the organization and continuously evaluates the evolving measurement landscape to ensure that our company is providing innovative and differentiated solutions. 

To learn more about Sara and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

To me, the theme is about celebrating each woman’s unique background, both personally and professionally. Our diverse experiences—inside and outside the workplace—can inspire us to grow and improve. By empowering one another through our skills and knowledge, we create the greatest opportunities for collective success. 

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

The best way for me to continue learning and growing in this field is by spending time with the women who have been role models and mentors to me. Whenever I need support, I turn to the women I admire in the industry for lunch, coffee, or a quick FaceTime. Even a single conversation can be incredibly inspiring and insightful. My mother, one of the hardest workers I know, has been my greatest source of motivation. Her work ethic, dedication, and passion for learning are qualities I strive to embody. 

How do you think we can support and uplift future generations of women in the workplace? 

Always make time for others, support each other’s ideas, and offer guidance when needed. Be approachable and take time to ask and answer questions. 

Kirsten is a Senior Account Manager at Cadent + AdTheorent and has been with the company for four years, collaborating closely with clients and cross-functional teams to ensure client campaigns meet performance metrics and drive meaningful business results. She manages multiple key client accounts, overseeing the seamless execution of campaigns while collaborating with the ad ops, data, partnerships, strategy, sales and creative teams. Ultimately, her focus is on delivering exceptional service, refining strategies, and driving Cadent + AdTheorent’s continued growth, and she does a fabulous job.  

To learn more about Kirsten and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

To me, this theme symbolizes the collective power of women who paved the way for future generations. It highlights the importance of education, leadership, and community in creating change. Personally, it reminds me of the incredible women who have inspired and supported me throughout my life, and how their influence continues to motivate me to help and celebrate other women. I truly believe that by lifting each other up, sharing knowledge, and empowering others, we can create a ripple effect that benefits not only women but society overall. 

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

My field is constantly evolving, which means there’s always something new to learn and keep up with every day. I feel incredibly fortunate to work alongside some of the brightest and most supportive individuals, who inspire me to continuously grow and be the best version of myself in this role. At Cadent + AdTheorent, the various backgrounds and experiences among my colleagues means there’s always an opportunity to learn something new. I’m also extremely grateful to have a manager and role model like Kelly Weber, who is one of the most hardworking and intelligent people I’ve met. Her unwavering support and encouragement push me to reach my full potential, and I’m lucky to have the chance to learn from and collaborate with her. 

How do you think we can support and uplift future generations of women in the workplace? 

1. Focus on mentorship, create inclusive environments, and offer opportunities for growth. 

2. Encouraging open communication, where women feel safe to express their ideas and ask for help is crucial.  

3. By ensuring equal access to resources and leadership positions and creating spaces that value diversity and collaboration, we can foster an environment where women can lead and thrive! 

Austin Sellers is an Associate Director, Digital Solutions on our client services team and has been with Cadent + AdTheorent for more than three years. In this role, Austin does an amazing job providing the sales team with strategic support to secure new business and grow high-value accounts, as well as develops customized solutions that drive impact for our clients. 

To learn more about Austin and how he celebrates Black History Month, check out the Q&A below.

What does this year’s theme, ‘Empowered Through Knowledge,’ mean to you personally? 

“Empowered Through Knowledge” is such a profound theme. To me, it’s about fostering the intentional sharing of resources, opportunities, and hard-won lessons (both the trials and the triumphs) to create a foundation of understanding and growth. For Black Americans, our history has often been subject to erasure, leaving gaps in our collective narrative. This theme serves as a call to reclaim those stories, to ensure they are preserved, celebrated, and learned from. 

Knowledge is transformative and powerful. By embracing our past and honoring the wisdom it holds, we illuminate the limitless potential of our future. “Empowered Through Knowledge” is not just a reflection of where we’ve been, it’s a declaration of what we can achieve as we continue to build a future rooted in empowerment, equity, and excellence. 

How do you celebrate your heritage and contributions to your workplace during Black History Month and beyond? 

I celebrate my heritage by actively patronizing Black- and BIPOC-owned businesses, volunteering in my local community with organizations that I love, and studying the works of Black thought leaders both past and present.  

However, I believe the most impactful way I celebrate is by prioritizing my mental health and rest. Taking time off and using my FTO to focus on myself and my community. As small as it may seem, rest is an act of revolution that a lot of my ancestors did not have the luxury to take. I believe it is my duty and honor to step into the opportunities they fought for. 

What advice would you give to the next generation of Black leaders entering the workforce? 

Here are the six pieces of advice I would give to the next generation of Black leaders: 

1. Dream up the impossible. The future is what we design together. 

2. Create a vision built with compassion and playfulness. 

3. Network across—don’t just network up. Your peers will grow alongside you. 

4. Your career is yours. Always be in the driver’s seat of your professional journey and advocate for the development you deserve. 

5. Be a safe space. Community is everything and something as simple as taking care of each other with grace and understanding can unlock new opportunities. 

6. Know who you are and stay true to yourself. 

Learn more about life at Cadent and see available roles on our Careers page. 

As one of the most-watched sporting events in the U.S., March Madness captivates millions of fans, creating a prime opportunity for advertisers to reach engaged and diverse audiences. Whether fans are tuning in to follow their alma mater or tracking their brackets, the NCAA tournament drives significant viewership across linear TV, streaming, and digital platforms.  

To connect with highly engaged consumers, leveraging an audience-first strategy is essential. With millions of viewers across multiple platforms, advertisers have the unique opportunity to engage with: 

• Loyal Basketball Fans: Enthusiasts who follow NCAA and NBA teams or read basketball articles on sports news sites. 
• Game Attendees: Fans likely to attend NCAA and NBA games including individuals who have recently visited relevant arenas and sports venues. 
• Tech-Savvy Sports Streamers: Millennials and Gen Z viewers who actively stream games across digital platforms or engage with basketball-related content online, such as consumers who play basketball, have researched sports news, or are interested in sports betting.  

Maximizing March Madness Impact with Premium Packages 

Cadent + AdTheorent’s curated Audience Direct packages enable marketers to reach fans watching live inventory with omnichannel strategies that engage viewers across premium channels including CTV, linear, mobile, and desktop.  

Cadent + AdTheorent’s March Madness Audience Direct package includes live in-game inventory across both Men’s and Women’s tournaments, with omnichannel amplification strategies that capture the excitement of fans, ensuring messaging remains top-of-mind beyond the final buzzer. Together, this means advertisers can:   

• Gain a Live Presence: Deliver ads in live in-game content across linear TV and CTV/OTT devices with customized national and local packages to fans across specific markets. 
• Re-Target TV Viewers: Re-message known March Madness viewers, post-event, across devices. 
• Surround Coverage: Utilize contextual targeting to reach consumers outside of the game by targeting. 
• Engage Fans: Leverage predictive audiences to reach March Madness or Basketball Enthusiasts when they are most likely to engage across digital devices.  

By leveraging an omnichannel strategy execution, advertisers can drive conversions across screens, whether through interactive CTV ads, mobile engagement, or sequential messaging. Plus, Studio A/T, Cadent + AdTheorent’s in-house design team, can enhance existing linear TV assets for digital channels, ensuring maximum brand impact during this highly competitive time.  

Winning the Game with Smarter Strategies 

With the Cadent + AdTheorent March Madness Audience Direct packages advertisers can:  

• SECURE premium living-room quality inventory for the Men’s and Women’s Tournaments 
• DRIVE higher engagement with predictive targeting 
• DELIVER consistent messaging across TV and digital platforms 
• OPTIMIZE campaigns in real-time for maximum impact 
• BOOST overall ROI with data-driven, high-performing strategies 

March Madness presents an unparalleled opportunity for brands to reach passionate, engaged audiences. By leveraging the power of Cadent + AdTheorent’s audience-first solutions, advertisers can make every impression count, turning viewers into customers and engagement into conversions.  
 
Are you ready to make the most of March Madness? Let’s build a winning game plan together. 

In higher education, it is imperative to connect with the right audience throughout the consumer journey. To efficiently drive enrollment, increase donations, and build awareness, institutions need a data-driven approach that ensures their message reaches not only demo- and geo-based audiences, but high-intent individuals ready to take the next step on their path to higher education. Cadent + AdTheorent developed a solution to connect higher ed brands with high-intent individuals and drive results that matter using precisely defined audience segments. By leveraging behavioral, transactional, and location data to inform campaign strategies, marketers can maximize ROI, reduce waste, and deliver personalized messaging that resonates to ultimately drive their campaign outcomes. 

Why Higher Education Marketers Need Audience-First, Omnichannel Strategies 

Whether you’re seeking to engage prospective students, graduate school candidates, donors, or administrators, it is important to align your message with relevant content categories that target content related to college life, graduate school, or business studies. 

Cadent + AdTheorent’s Audience Direct ensures that higher education campaigns are seamlessly activated across CTV, linear TV, digital, and mobile platforms. This approach guarantees:   

• Consistency: Unified messaging across touchpoints.   
• Relevancy: Contextually relevant content delivered to the right audience.   
• Efficiency: Optimized spend by focusing on high-intent individuals. 
• Performance: Increased requests for information, tours, and enrollment, or new donations. 

Connect with High-Intent Audiences Using Audience Direct 

Cadent + AdTheorent’s curated Audience Direct packages help higher education marketers reach high-intent audiences across premium channels. Audience Direct packages match data from our robust data marketplace of third-party partners to our proprietary household identity graph to reach audiences that matter, including:  

• Behavioral Data: Students likely to attend college this fall, parents of college students, and decision-makers at academic institutions.   
• Transactional Data: Individuals likely to donate to colleges and universities.   
• Location Data: College campus visitors and students recently engaging with test prep resources. 

As a vertical that is dependent on reaching the youth demographic, it is important to consider the impact certain types of media have on this group. Gen Z is reshaping media consumption, with more than 90% of this generation regularly streaming video on CTV. For higher education institutions, this means that CTV is a must-have. CTV provides a unique opportunity to connect with this digitally-savvy audience in an environment where they are highly engaged and receptive to tailored messaging. 

Why Choose Audience Direct Packages? 

Today’s prospective students and their families engage across multiple platforms—streaming on CTV, browsing social media on mobile, and researching programs online. Audience Direct ensures seamless campaign activation across CTV, linear TV, mobile, tablet, and desktop, ensuring that the institution’s message reaches audiences wherever they consume content. 

Cadent + AdTheorent’s Audience Direct packages drive measurable results across the funnel, from building awareness to driving application submissions. With the ability to reach more than 125 million households and maintain precise targeting, Audience Direct enables institutions to scale their campaigns efficiently without compromising accuracy. Marketers also benefit from flexible execution options, with the ability to utilize Cadent + AdTheorent’s Self-Service DSP, managed service offering, or Cadent + AdTheorent’s SSP – Aperture MX, to integrate their own DSP for a customized approach. 

Let’s Get Started 

Ready to drive better outcomes and ROI from your higher education marketing efforts?

Learn how Cadent + AdTheorent can help you achieve your goals.

CES 2025 showcased some of the emerging technologies and innovations that will reshape the advertising industry. From advancements in AI-powered advertising to the growing emphasis on privacy and sustainability, this year’s event highlighted solutions designed to address today’s challenges and support a more efficient future. Here are Cadent + AdTheorent’s five key takeaways from CES and how they could shape the advertising landscape.   

AI Driving Smarter Audience Targeting  

We know that artificial intelligence is gaining traction in advertising, and new AI-based tools and approaches for automating workflows, refining audience targeting, and delivering personalized experiences at scale were on display at CES. Agentic AI – autonomous AI that pursues complex goals with limited human interaction – demonstrated how brands can leverage automation to execute campaigns with greater speed and precision. On-device AI was also a key theme, offering real-time insights into consumer behavior through wearables and connected devices.

According to Mari Tangredi, SVP & GM of Audience Solutions at Cadent + AdTheorent, “AI will bring a tremendous level of sophistication to audience targeting in 2025 driving more impactful results. For instance, solutions like AI-powered predictive targeting will allow marketers to efficiently identify and reach consumers most likely to take a desired action.”  

The Cadent + AdTheorent identity graph already delivers AI’s promise by enabling precise audience targeting across linear and digital platforms without reliance on cookies. Our ML-based predictive scoring ensures that marketers can reach the right households with the right messaging, at the right moment to drive business outcomes for marketers efficiently. 

Performance and Measurement Advancements  

As media consumption evolves, advertisers face growing pressure to tie campaign performance to measurable outcomes. CES revealed a renewed focus on real-time attribution, closed-loop measurement, and cross-platform performance to help brands optimize their ad spend and understand audience impact.   

Cadent + AdTheorent continues to lead in performance innovation through our proprietary audience solutions. Our identity graph maps online and offline behaviors to over 125 million households, connecting TV ad exposure on any device to the household. This approach eliminates waste and enables closed-loop measurement. With our audience-first strategy and predictive modeling capabilities, we ensure advertisers can deliver impactful, results-driven campaigns across the omnichannel ecosystem.  

Simplifying Complexity Across Ad Tech  

With an expanding ecosystem of platforms and tools, the need for simplicity was a recurring theme at CES. Industry leaders emphasized the importance of streamlining workflows and unifying processes to reduce friction in media planning, buying, and activation.   

Cadent + AdTheorent’s unified approach addresses the complexity of ad tech head-on by combining audience discovery, activation, and measurement into a seamless platform. Our platform connects the buy and sell sides to drive stronger performance in a privacy-safe manner. By simplifying these processes, we empower our partners to focus on what truly matters: reaching audiences with precision and efficiency.   

Putting Privacy into Practice  

The ongoing deprecation of cookies and heightened privacy regulations have made identity solutions a focal point for advertisers. At CES, companies displayed technologies that prioritize privacy while enabling effective targeting. Clean room integrations and first-party data strategies took center stage as essential tools for maintaining trust with consumers.  

Our identity graph stands apart as an ID-agnostic, privacy-forward solution that maps households to devices without compromising user trust. Additionally, by leveraging ML and contextual targeting methods – as opposed to relying solely on cookies or PII data – our tailormade customer strategies and overall commitment to privacy and performance ensure compliance with the latest regulations. These data-driven solutions allow advertisers to deliver personalized campaigns in a compliant and responsible way.   

Sustainability in Advertising  

Sustainability was a defining theme at CES, with companies highlighting innovative ways to reduce emissions and energy use within the ad tech ecosystem. From greener auction systems to more efficient data processing, the industry is taking steps to minimize its environmental impact.  

As a proud member of Ad Net Zero, Cadent + AdTheorent is dedicated to reducing the carbon footprint of advertising. Our solutions, including enhanced workflow efficiencies and reduced latency, support a more sustainable future for both brands and the environment. Sustainability is not simply good for the planet – it is good for business as consumers increasingly prioritize eco-friendly practices.   

We look forward to pursuing additional paths to increase our sustainability as an organization in the year ahead. 

What’s Next for Ad Tech?  

CES 2025 highlighted the critical role of innovation in addressing the ad tech industry’s most pressing challenges. From leveraging AI to improve targeting to simplifying workflows and advancing privacy-first strategies, the future of advertising is being shaped by these transformative trends.  

Cadent + AdTheorent remains committed to helping our partners navigate this evolving landscape with confidence. By embracing solutions that prioritize efficiency, privacy, and performance, we are empowering advertisers to use AI-powered omnichannel advertising solutions to drive business. outcomes now and in the future.   

Explore how Cadent + AdTheorent can support your omnichannel advertising goals. Connect with us to learn more.  

Few verticals require precision marketing like CPG. From food and beverage to personal care and household products, CPG brands face fierce competition and fast-changing consumer preferences. Whether launching a new product or driving brand loyalty, the key to success has long been “reaching the right audience with the right message at the right time.” But what about contextual and geographic relevance, sequential messaging, and promotional offers?   

That’s where Audience Direct packages can help. Designed for marketers seeking to maximize impact, discover how Cadent + AdTheorent empowers CPG brands to deliver their messages with precision, reducing waste and amplifying results across premium advertising channels. 

Why an Audience-First Strategy Matters to CPG Marketers 

In a crowded marketplace, broad reach alone isn’t enough. Traditional advertising often misses high-intent consumers—those actively seeking your products. With an audience-first approach, CPG marketers can focus ad spend on relevant consumers, resulting in: 

• HIGHER ENGAGEMENT 
• IMPROVED EFFICIENCY 
• BETTER ROI 

For example, Applegate leveraged a data-driven TV strategy to drive sales success, showcasing the value of targeting high-intent audiences. 

Check out our Audience Direct package for CPG >>> 

Reach Precisely the Right Audience with Audience Direct 

Audience Direct packages are curated to help CPG brands connect with high-value audiences across premium channels. Using proprietary insights from the Aperture Viewer Graph, Audience Direct allows marketers to target specific segments, including: 

• Grocery Shoppers: Consumers actively purchasing food, beverages, and household essentials. 
• Health & Wellness Enthusiasts: Audiences seeking organic, plant-based, or low-calorie products. 
• Eco-Conscious Buyers: Shoppers prioritizing sustainability in their purchasing decisions. 

These insights deliver better results – as seen with Caulipower and Stuffed Puffs – both of which used these strategies to increase new shopper sales while improving campaign efficiency. 

Why Choose Audience Direct Packages? 

Today’s consumers engage across multiple platforms – streaming on CTV, browsing social media on mobile, and shopping online. Audience Direct ensures seamless activation across CTV, linear TV, mobile, tablet, and desktop, ensuring your brand is visible across every device, engaging consumers wherever they’re consuming content. As Jägermeister’s holiday campaign demonstrates, strategic omnichannel activation can engage consumers across the buyer journey – even during critical tentpole moments.  

Audience Direct packages help CPG brands achieve measurable results, from building awareness to driving sales. With the ability to reach over 125 million households and maintain precise targeting, Audience Direct ensures efficient campaign scaling without sacrificing accuracy. Marketers also benefit from flexible execution options, choosing between self-service, managed service, or Aperture MX to integrate their own DSP for a tailored approach.  

Learn more about Audience Direct packages >>> 

Take Your CPG Campaigns to the Next Level 

By combining precision, scalability, and flexibility, our Audience Direct packages help CPG brands streamline their advertising efforts and maximize ROI. 

Ready to elevate your CPG campaigns? Contact the Cadent + AdTheorent team today to learn how Audience Direct can help you target high-intent audiences, maximize ROI, and grow your brand.